More than a membership, a community

Being a purpose-led entrepreneur – trying to make a great living and make a difference in the world – can be a lonely business. Let us help you with connection, commitment, collaboration and, above all, community.  You need never feel alone on this journey again.

2022.12.15 JFDI Membership Site Front Page Images

Susanna Petche, Trauma Sense

Inner Circle Member

I cannot recommend JFDI enough. Absolutely no way I would have a website and even consider being in the position of having a very fledgling business. The camaraderie, kindness and support of other JFDIers is incredible. The training and support provided is fantastic and the accountability, well, keeps you on track. And incredibly this is all done with keeping the whole work/life balance at the fore front. Invaluable.


Your dreams are fuelled by purpose, passion, people and principles. You don’t want to lose sight of that in the day to day busy-ness of running a business.

You want to grow – yourself and your business. It’s never been just about the money for you. You want to make a good living but you started this because you want to make a difference too: to create change for your clients, your community or the world at large.

You relish a challenge. This journey is exciting, fulfilling, joyful and energising. But it can also be exhausting and sometimes lonely especially when the world seems to be descending further into doom & gloom.

You’re committed to taking action: to doing what needs to be done to grow your business and your impact. You want to develop the right business strategy; craft the right marketing approach; create the right plan…

And sometimes it’s really hard to work out how to do that and what to focus on next as you seek to start and grow your impact business. It can be overwhelming and isolating and more than a little scary. And what started with joy can quickly begin to feel like a hard and lonely uphill slog!

I get it. I am a fellow traveller.

And what I know is that as well as gentle accountability, trustworthy expertise and common sense training, you are going to enjoy your entrepreneurial travels so much more when you have connection, collaboration and commitment.

That's why I created Actually JFDI®. More than a membership. A true community.

And when you’re part of Actually JFDI® – you need never feel alone on this journey again.



At Actually®, we combine business strategy with marketing know-how; planning prowess with PR expertise; and a healthy dose of coaching and mentoring experience thrown in for good measure.

Within JFDI you will find all of these things wrapped up with:

Accountability – to help you to honour the JFDI Commitments that you make each week to yourself and your business

Support – to ensure that you are consistently working on the Foundations of a successful business and great marketing

Community – a wonderful group of like-minded business owners and entrepreneurs, coaches and consultants who will encourage you, collaborate with you, celebrate your achievements and commiserate with you when things don’t go as well as you would like

Guidance – advice, support and expert input to help you with the questions you have and the challenges you face on the roller coaster ride of starting and growing your impact business.

Actually JFDI® is more than a membership. We are a community founded on principles of collaboration, connection and commitment.

Valdirene 2

Valdirene Ruston, Fire & Flow Coaching

Community member

Thank you so much for this wonderful opportunity Sara. I'm loving the gentleness and spaciousness of JFDI. I'm really so grateful for this.


Actually JFDI® isn’t your average membership. It’s much more than that. It’s a community. But that’s not the only difference or the only reason you should join us.

Actually JFDI® is based on a philosophy: that sometimes the learning you seek and the insight you need will come from taking action. We are not opposed to talking, coaching, journaling and reflection – indeed these tools are built in to the way we operate – but we encourage our members to combine this introspection with inspired action.

We will hold your hand and hold onto your dreams for you.

We will believe in you even when sometimes you don’t believe in yourself.

We will nurture, support and encourage you.

And we will gently challenge you to get out of your own way and get into action: to JFDI.

Because there is always a way forward; always a next step you can take; always a way to recapture the momentum you need. And the world cannot wait for you to get on with making your difference.

You’re ready. And it’s time. To ACTUALLY make a difference.

Lucy Davis

Lucy Davis, Lutrette

Circle Member

If you're going to invest in yourself and your business, then JFDI is the place to come and put that investment because with everything that's already there that you can reach out to...it's just the full package. You'll work at your strategy, you'll work at the creative elements you need, you've got all these different people to fire off of and you don't have to do it alone. The whole team work and collaboration piece is ideal. It's just the best investment I made so far.


So much of what we do at Actually® comes back to this: making sure the foundations of your business and your marketing are strong. It might not be as ‘sexy’ as learning how to shuffle dance on TikTok but if your foundations are weak, if you are not regularly maintaining and updating them, you will struggle to grow your business – whether you’re shuffle dancing on TikTok or looming live on LinkedIn.

A year in Actually JFDI® is therefore a journey through the ACTUALLY BUILDING BLOCKS. Each month we focus on a different building block – providing you with prompts, insights, tips and resources so that you can create a solid platform for your business and your marketing.

You can join Actually JFDI® at any point during the year but here’s an outline of what we cover:


In January we explore PURPOSE – debunking myths and giving you the prompts you need to get clear on why you’re here and the difference you are here to make.


In February we focus on PRIORITIES – making sure that your energy, time and resources for the rest of the year are focussed on what really matters to your business.


In March we encourage you to review your guiding PRINCIPLES or values. Do they differentiate you in your market? Do they reflect you? Do they mean anything to your people?


In April, we work on PEOPLE helping you to identify, understand and connect with your ideal clients. We don't talk about 'avatars' - we focus on people aka human beings!


In May we turn our attention to PRODUCT, supporting you as you define and refine your offer - creating the simplest possible business model that will deliver for you and your cleints.


In June we help you to face down the chattering money monkeys; we encourge you to create a PRICING structure that will generate the income you need and reflect the value of what you offer.


In July, we support you as you conduct the PREPARATION and research that will give you and up to date insight into your market and the environment that you are operating in.


August is self-care month. We encourage you to commit to your needs with a month of self-care support so that you take care of YOU and go into the 'new school year' refreshed and replenished!


In September, we mark the return to work with a focus on POSITIONING: your compelling and inspiring messages and stories.


Developing the right PATHWAY or strategy for your business and your marketing is our work for October so that you know how you will get from where you are to where you want to be.


In November we are all about PLANNING as we prepare for the year ahead – look out for workshops, retreats and the chance to review what you’ve learnt in the year to date.


And finally, in December, we turn to the unofficial eleventh ‘P’: PASSION because without it there is no point!


Joining Actually JFDI® is simple – just decide what level you want to join and then click the relevant button!

To help you decide, here’s what you can expect at each level:

Felicity Wingrove

Felicity Wingrove, Zen Communications

Companion Member

I couldn't be more excited! I've naturally signed right up! Like many people I suspect it was never the cost that stopped me from joining before, but more the lack of time to commit to the trainings. This is perfect - thank you soo much!

JFDI COMPANION MEMBER  (£9.99 per month)

As a JFDI Companion member you will have access to all of the training & resources available on our private Membership site. And, of course, you'll be able to download the new JFDI App so that you can access all of this great content on your phone wherever you are in the world.

The JFDI CAVERN is the heart of the membership site containing an ever-growing library of business & marketing training. There's also an inspiration section filled with poetry and quotes to awaken your creative muse; templates for planning your business and your content; a quarterly calendar of notable dates to inform your content. And much much more.

Every Monday, we will encourage you to make your weekly JFDI COMMITMENTS – to set priorities that will build momentum in your business and marketing. At the end of the week, we prompt you to complete your Commitment Tracker – to celebrate what you’ve achieved and to consider what you’ve learnt.

Throughout the week through the JFDI CHAT forums and special notifications from Actually, you will be inspired, prompted and encourage to work on that month’s theme and you’ll be able to ask questions and seek support.

The JFDI CHECKOUT is your ‘shop’ where you can replenish your Actually stockpile with our specially designed planners, mugs, calendars and journals. You’ll also find links here to other Actually offers and services that might be useful to you.

And in the JFDI COMPANIONS space, you’ll be able to set up a buddy pair or group and find out more about the rest of the JFDI community in our directory.

Companion level membership is perfect for those who want access to all of our online training and resources but who don't have time in the busy day-to-day juggle to attend scheduled live events and training.

GCF - Maria Back

Maria Baeck, Soulfully You

Community Member

I've been a member since the beginning and this last year has been incredible. The value of this membership has exceeded my expectation by the bucket load. The support offered by Sara and the other members creates an atmosphere of collaboration and genuine camaraderie. In short, it's fabulous!


JFDI COMMUNITY MEMBER      (£55 per month)

As a JFDI Community member you will, of course, have access to everything in the membership site listed above - including the JFDI app  PLUS:

CHECK-IN (weekly): Each week you’ll be able to join the JFDI CHECK-IN with your fellow community level members in a live weekly session with me – Actually Founder, Sara Price. You can bring your questions, your challenges, your requests for collaboration or just come along for a dose of connection and inspiration.

CHAT: Throughout the week through the JFDI CHAT Facebook forum (currently hosted on Facebook) and via WhatsApp (if you choose to sign up for WA) you’ll receive special notifications from Actually to inspire, prompt and encourage to work on that month’s theme and you’ll be able to ask questions, request support and seek collaboration from Team Actually and other JFDI members.

CLINIC (monthly): A monthly hybrid of light touch training, co-working and mentoring – also delivered by me. Each month I will encourage you to review the building block theme of the month – purpose, priorities, principles etc – and ensure that you are up to date, doing the work to develop and maintain the foundations of your business and your marketing.

COMMITMENTS & COACHING (monthly): And once a month, you’ll join the community and one of Actually’s Coaching panel for a JFDI COMMITMENTS & COACHING call where you’ll explore the beliefs holding you back; establish the intentions and non-negotiables that should guide your month; and ensure that you’re taking care of your wellbeing as well as your business.

Community level membership is for those purpose-led entrepreneurs who want access to all of our online resources but also want the additional support, connection, collaboration and community that comes from live, interactive sessions.

You can become a JFDI Community member at any time. The minimum membership term is 3 months.


Fiona Lafferty, The Book Wrangler

Circle Member

I wouldn’t be anywhere near where I am without your awesome knowledge, generosity of spirit and the collective wisdom of the group! Love it all!

        JFDI CIRCLE MEMBER           (£185 per month)

Joining as a JFDI CIRCLE member means joining a small group (each group is no more than 5 members) who are looking for next level personal support and input from Team Actually plus close collaboration and connection with their fellow Circle members.

As well as all of the benefits of the membership site and the JFDI App  plus all of the benefits of Community membership, Circle members enjoy:

CONNECTION CALLS (weekly): An opportunity for reflection and consideration of your intentions and priorities every week with the Monday JFDI CONNECTION call. This call is facilitated alternately by me - Actually Founder, Sara Price - or by an Actually Coach and sets you up for a week of motivated action and momentum.

CREATIVE CONTENT (monthly): Once a month, Circle members take part in a JFDI CREATIVE CONTENT session – a cross between a workshop and a mastermind focussed on creating compelling content for your blog, newsletter, website, emails or social media channels. We help you to dig deep and to find the stories that will resonate with your people and we support you as you explore your own creativity and find your voice.

CO-WORKING DAYS (monthly): In the Circle you are also invited to a monthly JFDI CO-WORKING day – the most productive day of the month as one current member described it – with access to 121 input from me when needed.

JFDI Circle membership is designed for those business owners who want the camaraderie, collaboration and close connection that comes from being part of a small circle of committed business owners.

Membership of the JFDI Circle is currently limited to 10 people and is by application only.  We operate a waiting list policy. To find out if we have space available or to join the waiting list, please email talk@actually.world or click below.


Katharine Gale, FluxState

Inner Circle member

I came to Actually® & JFDI with just an idea of how I could change the world… [Their] wisdom, support and encouragement has enabled me to feel brave and have the confidence to step away from my work in the healthcare sector and set up my own coaching business with women around the menopause – and provided me with the knowledge and support to make a difference in my corner of the world.


           JFDI INNER CIRCLE             (closed for 2023)

The JFDI Inner Circle is a year-long small group Mastermind combined with quarterly in-person strategy and planning plus regular 121 input and support from Team Actually. This is for business owners who are focussed on levelling up their business, their impact and the difference they are here to make.  In the Inner Circle, we hold space for your greatness.

Membership of the Inner Circle is by invitation or application only and all places for 2023 are now filled.


I am a rebellious optimist. Let me tell you why.

Over 26 years in comms, campaigning and PR, I’ve launched major brands like Starling Bank and advised lunar space missions; I’ve campaigned for the rights of women and girls with SheDecides and helped businesses like Airbnb and Avon to grow.

I have loved every minute of my career but a few years ago – as the co-Founder of one of London’s leading communications agencies - I woke up one day and realised I just didn't care whether Kellogg’s sold more cornflakes or British Airways sold more flights.

I wanted to make a difference as well as making a living.

Sound familiar?

And here is where my rebellious optimism comes into its own because, you see, I have a vision, .a sense of what the world could be: a world in which every business is led by purpose.

In that world, the world I see, there is no longer any need to choose between purpose and profit. You can have both. And that world is a better and more beautiful place as a result.

I believe that businesses can create change. In fact they already do. Just think about the impact of Amazon on the High Street and you can see how businesses impact the world around them. But imagine a world in which the change created by business was purposeful, considered and for the common good? In which all the energy, the innovative power, the resources of business owners and entrepreneurs - all of that was directed at creating BOTH wealth AND positive change!

That's the world I want to see come into being. And it may not happen in my lifetime - but I am committed to using every resource, every piece of expertise and every shred of experience I have to make the biggest contribution I can to that world.

That's why Actually® exists. To help those who have a sense of purpose, to create healthy, growing, sustainable businesses - so we can demonstrate that it is possible and encourage more and more business owners to get on board with purpose.

Marketing advice, business strategy, mentoring, coaching, training - that's what I do.

But changing the world? That's why I do it.




Dr Jane Lewis

Inner Circle member

I love being part of JFDI, it is great for keeping you accountable and on track, there are some excellent trainings, and I love the support Sara gives us.

Maggie Cunningham

Maggie Cunningham, Magin Rose

Circle member

As well as accountability, JFDI has the planning I needed: how to structure a business plan, how to create strategy, how to connect with other people who also want to make a difference in the world. I love the way that you recognise that there is something special about having a purpose-led business. Collaboration is so important in getting the best results that you can.


Andrea Yearsley, Pebble Fertility

Community member

Sara is a master communicator. She also has a huge heart, vision, passion and purpose. I’ve learnt so much from working with her and I find her support invaluable. She has created a wonderful community of people who are purpose-driven entrepreneurs that I am very proud to be a member of.

Liz Taylor

Liz Taylor, Skills 4 Parents

Community member

My favourite thing about JFDI is the people! I love the Wednesday morning check-ins, as I feel inspired after seeing people, and of course I love Sara's optimism and advice - not forgetting Hannah's brilliance too.

Nina Ludgate

Nina Ludgate, Nina Ludgate Coaching

Community member

All the fixtures have value to me and my business. Listening to others' challenges and hearing the answers gives me a nudge or ideas I hadn't thought of. I get a boost after a JFDI meeting and it's great to see & hear others go from a sad face and leave with a smile when their challenges have been consider and a sensible suggestion made for them to move forward.

Monika Hayrapet

Monika Hayrapet, Coach

Circle member

I am clearer than ever in my vision & purpose. I have also grown in confidence enormously. I am not there yet but I certainly feel that I am on the right path. So thank you Sara, for your support, inspiration, all the gentle JFDI style nudges to face my fears and being the wonderful generous and compassionate human being that you are. I love you and the feeling of safety and support in this tribe of gorgeous inspiring ladies.

Anna Knight

Anna Knight, Anna Knight Coaching

Community member

Love this membership and all the folk in it. I'm very glad it exists!

Nicola Board

Nicola Board, Coach

Community member

I highly recommend JFDI! Sara is so generous with her knowledge and wisdom.

Sarah Saunders

Sarah Saunders, Green Moon Coaching

Community member

I have felt challenged, held, motivated and I have grown. To be a part of a group of such inspiring, experienced people and to have Sara's advice and guidance at hand has been a game changer for me personally and in my business planning. JFDI people JFDI.

Tansy Muller

Tansy Muller, Tansy Muller Coaching

Community member

I felt really encouraged by Sara. She has faith in me that I don‘t always have in myself. She takes the little nugget of gold I give her and turns it into a massive gold chain that a rapper might wear!

Alison Randle

Alison Randle, Smart Prospects

Circle member

I love these co-working days. There’s always a little magic woven into them, and I think that has a lot to do with how you bring us together